Listing Quality Check for Amazon

The Listing Quality Check for Amazon app is a comprehensive audit solution that checks your listings for compliance with Amazon’s requirements and style guides while offering expert and data-driven ideas for further listing optimization to boost your visibility and drive higher conversions.

How the Listing Quality Check Tool Can Help You

From content errors and blurred images to special promotion and bullet point suggestions, the tool provides an all-encompassing listing audit that protects your listing against any potential Amazon suspension threats while ensuring your product is optimized for maximum visibility.

The tool is perfect for both experienced Amazon sellers and beginners whose goal is to get their product pages in fighting shape. 

Using this tool, you can: 

• Audit your listings and get improvement ideas
• Benchmark the quality of your competitors’ listings
• Fit Amazon guidelines to avoid suspension threats

Accessing Listing Quality Check

Listing Quality Check is available with limited access to all registered Semrush users. For unlimited access, you’ll need to purchase an app.

Here are the limits of each version.

Free Version:

With a free version, you can see:

• Multiple ASIN analysis
• The Basic Amazon Requirements tab
• “Source” filter for checks

When clicking on the other tabs, you’ll be asked to purchase a paid version by contacting Semrush.

Paid version:

If you have the paid version, you can see all types of listing optimization recommendations provided by the Listing Quality Check for Amazon app and an additional filter: 

• Amazon Style Guide checks
• Listing improvement best practices
• The list of all checks at once
• “Importance” filter for checks

To find out how to add an app, you can visit the App Center’s guide on how to add apps.

How to Use Listing Quality Check for Amazon

Step 1: Add your listing

To evaluate a listing, enter the product’s URL or ASIN into the corresponding field.

Once you click “Check,” the tool will run a comprehensive report that identifies areas of improvement. 

Step 2: Obtain your Listing Quality Score

The first thing to check in the report is your Listing Quality Score.  

This metric grades the overall quality of a listing based on our optimization guidelines, Amazon’s requirements, and the official Style Guide:

• Perfect (9-10): Listing passes all checks, meets all Amazon requirements, complies with the Style Guide, and follows all optimization recommendations
• Good (8-8.9): Listing has some minor issues but overall performs well
• Decent (6-7.9): Listing content has a significant number of issues and should be optimized
• Poor (4-5.9): Listing has a lot of issues and requires considerable revision
• Bad (<4): Listing needs an urgent overhaul

Step 3: Deep dive into your report and spot issues

The report also shows you failed checks and how each of them is impacting the Listing Quality Score. To dismiss a failed check that you disagree with, click the corresponding “Disagree” button on the right side of the page.

Amazon Requirements tab highlights all the issues that can potentially lead to listing suppression, based on your listing’s compliance with Amazon’s requirements.

Amazon Style Guides tab provides extra tips, deriving from Amazon’s Style Guide, for perfecting your listing quality.

Best Practices tab gives additional ideas for improving the quality of your listing that are based on best practices and our research.

If you don’t want to go through each tab, select the All Checks tab to get an overview of all of the changes that you need to pay attention to. 

Step 4: Focus on critical issues

All listing checks are divided into three types based on their importance:

• Critical: major issues that seriously affect listing performance and can lead to suspension
• Recommended: issues that should be sorted out for the best listing performance
• Optional: minor issues that have little impact on listing performance

To improve the quality of your listing as quickly as possible, it’s better to start with critical issues.

Please note: if you wish to make changes to your listings, you should go to your Amazon Seller Central account and modify the content there. Once it's done, you may want to re-run the audit. 

Pro tip: Amazon requirements may change over time, so re-auditing listings on a regular basis can be good practice. Also, don’t forget to run re-audit each time you change something in your listings. 

Frequently Asked Questions 

If you have any questions about the Listing Quality Check for Amazon app, please email us directly at ecommerce-apps@semrush.com