The Social Content Insights Tool offers users a way to monitor and analyze how social media content is performing across multiple platforms.
With this simple modular dashboard, you can instantly get an overview of important statistics like engagement metrics and post statistics.
As part of the broader Semrush Social toolkit, you can use this tool alongside the Social Poster and Social Tracker to manage your social media workflow.
- Consolidated dashboard with key statistics and metrics for social media performance analysis.
- Refine, optimize, and streamline your social media strategy with trusted data.
- Get valuable insights about the content you publish.
Why Should You Use This Tool?
Want to know what's resonating with your audience and get a real idea of what truly engages your followers?
Whether you're curious about what content drives the most clicks or you want to analyze patterns in audience engagement, this tool can help you understand your audience and maximize your social media impact.
It’s also a great time saver and removes the guesswork that typically comes with complex social media dealings. The Social Content Insights Tool translates masses of data into actionable insights, and its Content Tagging feature lets users categorize and filter content for deeper analysis.
With its user-friendly interface, social media managers can use the tool to upgrade their social media strategy instantly.
Social Content Insights Features
- Detailed Dashboard: Understand key statistics about your social media performance all on a single dashboard.
- Integration with Multiple Platforms: Connect with several social networks like Facebook, Instagram, Twitter, LinkedIn, Pinterest. Pair the Social Content Insights Tool with the Social Poster and you can also post content on these platforms without leaving the Semrush interface.
- Filtering and Tagging: Users can filter data based on profiles, timeframes, and post types. The tagging feature allows for posts to be grouped together into campaigns or categories for more targeted, data-driven analysis.
- Engagement Metrics: Analyze detailed metrics like the number of posts published, total engagement (sum of reactions, comments, and shares), and individual performance statistics for each post, like engagement, engagement rate, total reactions, total comments, and total shares.
- Content Performance Analysis: The platform gives you a deep overview of individual posts, identifying the post type and displaying metrics like engagement rate and engagement types.
- Engagement Rate Calculation: View a percentage-based metric indicating the effectiveness of posts by comparing the number of interactions against the audience size.