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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
World
Apparel and Fashion
Most Visited Apparel and Fashion Websites in the World, December 2023
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  shein.com | – | 178,649,589 | 3.97 | 57.3% |
| 2 |  mercari.com | 1 | 132,068,552 | 2.95 | 58.72% |
| 3 | myntra.com | 4 | 119,405,520 | 2.65 | 65.25% |
| 4 |  hm.com | 2 | 115,031,078 | 3.73 | 52.97% |
| 5 | macys.com | 1 | 114,575,985 | 4.2 | 43.37% |
| 6 | uniqlo.com | 1 | 96,140,781 | 2.79 | 57.02% |
| 7 | shop.app | 1 | 84,721,392 | 1.3 | 82.1% |
| 8 |  zara.com | 2 | 82,430,024 | 2.58 | 56.32% |
| 9 | asos.com | 1 | 54,267,073 | 4.03 | 50.45% |
| 10 | meesho.com | 4 | 50,954,254 | 2.32 | 64.0% |
| 11 | ajio.com | 13 | 49,797,710 | 2.55 | 66.4% |
| 12 | nordstrom.com | 1 | 48,353,457 | 2.32 | 57.65% |
| 13 |  poshmark.com | 2 | 46,729,636 | 4.02 | 49.79% |
| 14 |  gap.com | 5 | 46,214,597 | 5.5 | 40.32% |
| 15 | zozo.jp | 1 | 41,462,948 | 6.85 | 40.52% |
| 16 | jcpenney.com | 5 | 39,430,704 | 3.79 | 49.78% |
| 17 | coppel.com | 5 | 39,078,000 | 3.1 | 59.53% |
| 18 | stockx.com | 2 | 35,142,998 | 1.98 | 64.64% |
| 19 | netshoes.com.br | 2 | 28,385,427 | 3.66 | 53.01% |
| 20 |  marksandspencer.com | 7 | 28,279,771 | 3.86 | 44.2% |
Top Apparel and Fashion Websites in the World for December 2023
The list above is the essence of your leading industry websites, curated based on geography. To keep your finger on the pulse of market fluctuations and shifts in audience interests, we refresh this list frequently.
Our traffic insights are drawn from the .Trends platform, a resource rich in clickstream data, aggregating petabytes from a blend of proprietary and external data pools. We apply our in-house AI algorithms to assemble, purify, and analyze this colossal amount of raw data, thus mapping the online journey of over 200 million real, albeit anonymized, users.
If you're curious to learn more about our data-gathering process, feel free to delve into it here.
Most Popular Apparel and Fashion Websites in the World
shein.com is the most visited Apparel and Fashion website in the World in December 2023, attracting nearly 178.65M monthly visits. With second-placed mercari.com receiving 132.07M visits in the same period. myntra.com also performed strongly, generating nearly 119.41M visits.
Pages/Visit – an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.41 pages. The highest average pages per visit – zozo.jp – 6.85 pages.
Bounce Rate – an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 55.67% and the highest bounce rate – shop.app – 82.1%.
| Monthly Metrics | Max | Average | Min |
|---|---|---|---|
| Visits | 178.65M | 71.56M | 28.28M |
| Pages/Visits | 6.85 | 3.41 | 1.3 |
| Bounce Rate | 82.1% | 55.67% | 40.32% |
Last updated: January 15, 2024