The Top 8 AI Writing Tools You Should Try in 2024

AI writing tools burst onto the scene last year.

But with so many choices, how do you pick the right one for you?

Below, we list and review our 8 favorite AI content tools, and help you select the one that suits you best.

The 8 Best AI Writing Generators in 2024

• ContentShakeAI: for small teams who want ready-to-rank content without extra effort
• Jasper: for enterprise teams looking to create branded content at scale
• Copy.ai: for enterprise marketing and sales teams who want to automate their workflows
• Anyword: for large marketing teams looking to level up their performance marketing 
• Writesonic: for mid-market businesses who need content for various channels
• Rytr: for users who want a basic AI content creation tool for various channels
• Sudowrite: perfect for creative fiction writers
• ChatGPT: for generic business tasks of all kinds

ContentShake AI: Best AI Writing Tool for Small Teams

ContentShake AI combines ChatGPT’s AI with Semrush’s powerful SEO data.

This tool is perfect for small businesses and teams of one looking to attract organic traffic and leads.

It generates ready-to-publish, SEO-rich content in one click and doesn’t require deep SEO expertise. 

Key Features:

• Suggests weekly data-driven content ideas for your business
• Creates SEO-rich content in one click—analyzes search intent and integrates target keywords
• Generates engaging social media posts to promote your content
• Features AI chat and optimizes your copy’s readability and tone of voice
• Sends content directly to your WordPress site

Pros and Cons

Pricing

You can explore the tool with a 7-day free trial.

After that, get the Unlimited Plan for $60/month and create as much content as you want.

Jasper.ai: Best AI Writing Tool for Enterprise Teams

Jasper AI is one of the most well-known and mature AI writing tools. 

It helps writers and marketers break through the dreaded writer’s block by providing various templates for all types of content.

The tool also helps you write content in your own style and brand tone of voice.

Key Features:

• Creates content based on your writing style and brand tone of voice
• Turns a single brief into a multi-channel marketing campaign
• Offers multi-user collaboration to bring all content creators into one place

Pros and Cons

Pricing:

Jasper “Creator” costs $49/month (one seat). 

Jasper “Pro”, which allows for up to five users, costs $69/month. 

For the Business plan pricing, you’ll need to contact the sales department.

Copy.ai: AI Content Tool for Marketing and Sales Automation

Copy.ai helps you automate various marketing and sales workflows.

This tool is somewhat different from the rest of this list, but it might come in handy if you’re part of a large marketing or sales team.

Copy.aI allows you to use (and create) automated marketing and sales workflows directly in the tool.

For example, you can set up an email content creation workflow and generate content at scale.

Key Features:

• Robust AI marketing and sales automation platform
• Offers lots of pre-created sample workflows you can use
• Lets you design your own workflows and complete tasks faster

Pricing:

Use Copy.ai with limited words (and other capabilities) for free. 

Their Pro plan costs $36/month and the Team plan comes at $249/month.

Anyword: AI Tool for Enterprise Marketing Teams

Anyword is a data-driven AI tool designed for enterprise marketing teams. 

It offers several advanced features, such as predictive scores to choose the most effective copy. 

Anyword can be especially useful for marketers launching complex ad campaigns and optimizing multichannel content performance. 

Key Features

• Predictive performance scoring to evaluate copy effectiveness
• Versatile copywriting capabilities for emails, ads, websites, and more
• Customization options to align with brand voice and audience preferences

Pros and Cons

Pricing

The Starter plan with one seat costs $49/month. The Data-Driven plan costs $99/month, and the Business plan—$499/month.

Writesonic: AI Content Tool to Create Quality Copy at Scale

Writesonic is an AI-powered writing assistant that simplifies content creation for marketers and businesses alike. 

It generates engaging copy for various purposes, including articles, ads, emails, and more. 

The tool also offers several features to streamline SEO optimization of your content.

Key Features:

• Instant generation of content for blogs, ads, emails, and more
• SEO optimization tools to improve content visibility 
• Language and tone customization to match brand identity

Pricing:

Test Writesonic with the freemium option or sign up for “Small Team” (a team of one) for $19/month. A monthly Writesonic subscription for a larger team is $500+ a month.

The tool also has different pricing options for its Botsonic.

Rytr: Affordable AI Writer Tool 

Rytr offers AI writing assistant capabilities for a lower price compared to what most competitors charge.

This tool is a great starting point for beginners with lower budgets.

Key Features:

• Generates various types of content in seconds, including emails and social media posts
• Easy-to-use interface with customizable content creation options
• Offers multiple tone of voice types to choose from

Pros and Cons

Pricing:

Rytr offers a free plan with several limitations. For $9 per month, use their “Saver” plan. For $29 per month, use their “Unlimited” plan.

Sudowrite: Powerful AI Tool for Creative Writing

Sudowrite is a great tool for creative writers. 

It’s an AI novel-writing assistant that sets out to make the creative writing process easier and more interactive.

Key Features:

• Takes AI-generated storytelling to the next level with colorful descriptions
• Helps creative writers outline, write, and edit a novel in less time than traditional writing
• Analyzes character, tone, and plot arc

Pros and Cons

Pricing:

Sudowrite offers “Hobby & Student” pricing at $19/month, “Professional” at $29/month, and “Max” at $59/month.

ChatGPT: for Any AI-Related Tasks

ChatGPT, developed by OpenAI, uses large language models to produce conversational texts. 

Many of the tools we explored in this article leverage OpenAI’s model.

In a nutshell, ChatGPT offers all tasks related to writing, data analysis, brainstorming, and more.

But it’s not exactly adapted to all content marketing needs.

Key Features:

• Simple chat functionality for all tasks
• Useful for brainstorming and generation of visual and text content
• Lets you upload CSV files and analyze the data
• Allows you to create custom GPTs for different tasks 

Pros and Cons

Pricing:

You can use the ChatGPT-3.5 version for free. 

A ChatGPT Plus (offering ChatGPT-4) subscription costs $20 a month.

Other AI Content Tools You Can Try

Here are a few other specialized AI content tools you might find useful. 

Each one is designed to tackle more specific aspects of content creation and optimization—e.g., to boost engagement and SEO performance.

• SurferSEO: Streamlines the process of creating SEO-optimized content. Ideal for SEO specialists focused on improving SERP rankings. Plans start at $89/month.

• SEO Writing Assistant by Semrush: Offers comprehensive SEO, readability, tone, and originality analysis for content optimization. Available in the Guru plan alongside the full suite of Semrush tools at $249.95/month.

• Semrush’s Free Paraphrasing Tool: A cost-free tool for enhancing message impact by rephrasing and restructuring text. Ideal for quick content adaptation across platforms.

• Grammarly: Corrects grammatical errors and enhances readability, suitable for a wide range of writing tasks. Offers both free plans and paid plans for advanced features.

How Do AI Writing Tools Work?

AI writing tools work by using natural language processing and large training data sets to generate drafts based on user prompts.

How can these tools help content marketers and business owners improve their workflows?

By quickly creating killer content that ranks and converts leads. 

Let’s dive into the best AI content writing tools on the market.

How We Created This List of AI Writing Tools

To create our list of AI content tools, we carefully tested each one to ensure we're recommending the best options available. Our evaluation criteria included:

• How easy the tool is to use
• The breadth and depth of features offered
• Pricing structures and affordability
• Overall effectiveness and performance in real-world use
• Real-life reviews

How to Select the Best AI Writing Software

Consider the following when shopping for the best AI writing tool:

• Does it offer customized support?
• Is it structured in a DIY format?
• How much does it cost?
• Is it easy to use?
• What is the quality of the content it produces?
• What kind of content can it create?
• Does it offer competitive and SEO data?

Before signing up for membership, look for an AI writing tool with a free trial. 

This will give you the opportunity to try out the different features before you commit.

Choosing the Right AI Writing Tool for You

Remember that AI isn’t without its faults and limitations.

Think of AI tools more as a writing partner to assist your content marketing strategy than an independent contractor.

A writer (or marketer) can take advantage of AI for a more effective process, and write and research faster.

Use AI to help scale content while utilizing expert human oversight to keep quality and accuracy at their finest.