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    Domain Overview

    Domain Overview

    Domain Overview presents a range of overview metrics about a domain’s online visibility so you can quickly get a full picture of a website’s online presence. You’ll see the domain’s organic and paid search traffic and backlinks. From a Domain Overview, you can click on any of the data modules to jump into more specific reports on Semrush and continue your analysis further.

    Here is the list of features this tool provides:

    • A quick overview of any domain’s overall search engine presence — estimated organic and paid traffic, number of backlinks
    • Instant analysis of a website’s top keywords — organic positions, recent position changes, keyword intent, advertising keywords, and more
    • Options for analyzing global and mobile databases
    • Collect previews of the deeper competitive research reports on Semrush
    • Ability to research a domain, subdomain, subfolder, or URL
    • Analyze a Growth Report of a domain's performance over time
    Why should you use this report?

    Domain Overview can provide tons of top-level insight into a competitor's domain in no time at all. With this info, you can quickly assess your competition’s strengths and weaknesses and then dive deeper into each area with the corresponding report on Semrush. 

    You can also use the report to query a URL or subfolder or subdomain that you’re interested in analyzing. Just type in the URL and select on which level you want to gather data.

    After entering a website into a search bar, open the dropdown menu via the arrow icon on the right. The list of available options (root domain, exact URL, subdomain, subfolder) will be available for selection.

    Data in Domain Overview is pulled from several Semrush tools:

    • Organic Search traffic data from Organic Research (website’s top organic search competitors, what keywords they get their traffic from, if they are ranking for any SERP Features, and more);
    • Paid Search traffic from  Advertising Research (closest paid search competitors, what the keywords the competitors are bidding on, and analyze live ad examples from their campaigns);
    • Backlinks data from Backlink Analytics (information about your and your competitors’ backlink profiles: types of backlinks, referring domains, anchors, etc).
    Domain Overview Reports and Features
    • Overview report
    • Compare domains
    • Growth report
    • Compare by countries
    Limits

    Requests Per Day

    • Free — 10
    • Pro — 3000
    • Guru — 5000
    • Business — 10000

    Historical Data

    • Free — no
    • Pro – no
    • Guru — yes
    • Business — yes

    Compare domains, Growth report, and Compare by countries report

    • Free — no
    • Pro — no
    • Guru — yes
    • Business — yes 
    Export Options

    It’s possible to export data from this tool in the following formats: 

    • Excel
    • CSV
    • PDF
      • Export data from Domain Overview to PDF or create your custom report with the My Reports tool. Combine data from Domain Overview, other Semrush tools, Google Analytics 4, Google Search Console, and other sources to create custom PDF reports. Align the reports with your brand and schedule automatic updates for seamless report automation.The 'Export PDF' button is highlighted in the top right corner.

    The type of export, number of results exported, and the amount of daily exports you can make depends on your subscription plan. Please refer to this article for more information.  

    Semrush
    Manual
    • Overview Report
    • Compare Domains Report
    • Growth Report
    • Compare by Countries Report
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    Recently viewed
    • • Domain Overview
    • • Analyzing Your Competitor's Advertising Strategy with Semrush
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