The Semrush Advertising Toolkit is your one-stop shop for planning a Google Ads campaign. Here you can access all of the tools that are going to benefit you while you set up and run your advertising campaigns. You’ll find ways to research your niche, study your competitors’ past campaigns, and set up your own advertising strategy with keyword lists and ads.
The tools in this kit cover the following processes:
- Competitive Analysis
- Keyword Research
- Ad Research
Paid Advertising can be one of the most beneficial aspects of your company's digital marketing. Being able to target the keywords that are going to bring you the highest ROI can make all the difference when it comes with competing in your field.
The first step in running a successful advertising campaign is to analyze your competition. This means you are going to want to dive deep into our tools that show you how your competitors are running their campaigns. You’ll see everything from the keywords they are bidding on to the ad copy they are using for their ads.
Reports in this workflow include:
After identifying what your competition is doing you are going to want to look for your own set of keywords that are going to bring you the most bang for your buck. To uncover the best target keywords for your campaign and improve existing campaigns, try out our numerous keyword research reports.
Reports in this workflow include:
After analyzing your competition and finding the best keywords to target, the last step is creating ads to engage your audience. The PLA Research will allow you to analyze the visual aspects of your competitor's advertising strategy. If you already run Google Ads, you can import an existing campaign and restructure your keyword list in the PPC Keyword Tool.
Engaging ads are going to be what draws your audience to your ultimate goal: conversions. While writing good ads can seem like a daunting task, the help of tools such as the PLA Research can go a long way in turning your ads nightmare into a dream.
Once you know the basics of our Advertising toolkit, you can dive in deeper with our user manuals and how to articles found in the links below.